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Brand Story Video

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IPO Corporate Video
Sell your company, not your products

Every year companies entering the Stock Market compete for major investment dollars from financial institutions.

But how do you, as one of those, stand out in a sea of companies vying for attention? How do you show investors your true character and inspire confidence in your company?

We’ve been producing IPO videos for 10 years using a Brand Story approach. It’s a way to showcase the real values 

that connect with investors – things like confidence, courage, integrity, passion, determination, resiliency, synergy etc.

Brand Story is used by many high-profile corporations because they know that it’s not only about products and services. It’s about selling your company, by building confidence and developing trust, which are the cornerstones of long-lasting investor relationships.

Every year companies entering the Stock Market compete for major investment dollars from financial institutions.

But how do you, as one of those, stand out in a sea of companies vying for attention? How do you show investors your true character and inspire confidence in your company?

We’ve been producing IPO videos for 10 years using a Brand Story approach. It’s a way to showcase the real values that connect with investors – things like confidence, courage, integrity, passion, determination, resiliency, synergy etc.

Brand Story is used by many high-profile corporations because they know that it’s not only about products and services. It’s about selling your company, by building confidence and developing trust, which are the cornerstones of long-lasting investor relationships.

Photo by Peter Stumpf on Unsplash

Consumer, DSTY, Partner Corporate Video – Personalizing the message

Corporate Videos can also be for consumers, distributors and collaborating partners. However, companies often will make a one-size-fits-all Corporate Video which doesn’t focus on any one group and is sure to alienate almost everyone. It’s because they all have different needs.

For example, consumers need to know how you are going to solve their problems or meet their needs through your products and services.

Distributors need to know that you can provide appropriate

 

logistics, with superior backup and a solid Brand presence to make sales easier.

Collaborating companies need to have confidence in the cooperative process. They need to know you will stand by them even through difficult times.
Different needs require different videos. Audiences relate to you when you personalize the message for them. It is one of the important hallmarks of Branding and Brand Story.

Corporate Videos can also be for consumers, distributors and collaborating partners. However, companies often will make a one-size-fits-all Corporate Video which doesn’t focus on any one group and is sure to alienate almost everyone. It’s because they all have different needs.

For example, consumers need to know how you are going to solve their problems or meet their needs through your products and services.

Distributors need to know that you can provide appropriate logistics, with superior backup and a solid Brand presence to make sales easier.

Collaborating companies need to have confidence in the cooperative process. They need to know you will stand by them even through difficult times.

Different needs require different videos. Audiences relate to you when you personalize the message for them. It is one of the important hallmarks of Branding and Brand Story.

Product Videos – A solid Brand helps you sell

Selling products is never easy. Every year companies grind through new product development, in a sea of similar products, trying to come up with a combination of price and features that are attractive in the market.
Many companies make product-centric videos using loud and interruptive traditional marketing tactics. But as we know, today’s consumers are all too weary and skeptical of advertising.

Brand Story offers an alternative to traditional product videos, by emphasizing your unique Brand, told with engaging storytelling. It focuses on solving the customer problem using your product to make a difference in their lives.
That’s what the audience wants to hear, a customer-centric message (not product-centric) and that’s what Brand Story video is all about.

Photo by Aler Kiv on Unsplash

Selling products is never easy. Every year companies grind through new product development, in a sea of similar products, trying to come up with a combination of price and features that are attractive in the market.

Many companies make product-centric videos using loud and interruptive traditional marketing tactics. But as we know, today’s consumers are all too weary and skeptical of advertising.

Brand Story offers an alternative to traditional product videos, by emphasizing your unique Brand, told with engaging storytelling. It focuses on solving the customer problem using your product to make a difference in their lives.

That’s what the audience wants to hear, a customer-centric message (not product-centric) and that’s what Brand Story video is all about.

Photo by Aler Kiv on Unsplash

Educational and Training Videos – Content Marketing

If you want to boost your Brand, consider making Educational and Training Videos. It’s part of customer service, which is one of the basic building blocks of Brand – because it shows you care. And since you are the specialist for your product, customers will be interested in hearing your side of the story.

Yes, there are Youtubers, whose objective appraisal of your product is important to the consumer market. But when it comes

to educating the public on how to use it, Youtube videos are sometimes misleading, incomplete or out-of-date. It can be frustrating for the consumer.

Educational Videos can be big part of content-marketing, building your Brand by disseminating important and practical information about your product as a KOL (Key Opinion Leader) in your field.

If you want to boost your Brand, consider making Educational and Training Videos. It’s part of customer service, which is one of the basic building blocks of Brand – because it shows you care. And since you are the specialist for your product, customers will be interested in hearing your side of the story.

Yes, there are Youtubers, whose objective appraisal of your product is important to the consumer market. But when it comes to educating the public on how to use it, Youtube videos are sometimes misleading, incomplete or out-of-date. It can be frustrating for the consumer.

Educational Videos can be big part of content-marketing, building your Brand by disseminating important and practical information about your product as a KOL (Key Opinion Leader) in your field.

Photo by Nik Shuliahin on Unsplash

If your video is not going to be so different than your competitor’s , then why even try? Incorporating Brand concepts into your marketing material means that you 1) understand your customers emotional needs, 2) you have a unique product that can resolve their problems and 3) you can deliver on promises and change their lives. If you can incorporate those three principles, your message will be unique and personal, and you will build trust in your Brand, the first step towards conversion.

Music is important in Cinema. Why can’t your videos also use the powerful forces of music to convey ideas, enhance the “mood”. In Brand Story, music and sound helps the director to draw the audience into powerful emotional transitions; despair, sadness, inspiration, hope and finally exhilaration. And when you can take advantage of music, you can keep the audience engaged, interested and curious.

Photo by Wei-Cheng Wu on Unsplash

Photo by Wei-Cheng Wu on Unsplash

Music is important in Cinema. Why can’t your videos also use the powerful forces of music to convey ideas, enhance the “mood”. In Brand Story, music and sound helps the director to draw the audience into powerful emotional transitions; despair, sadness, inspiration, hope and finally exhilaration. And when you can take advantage of music, you can keep the audience engaged, interested and curious.

Ideas and concepts, like technology, business and product advantages are often difficult to convey with a camera and a script. We employ 3D animation software that allows us to describe and depict almost any situation. It is our go-to application to help us really exemplify the true nature of your company, products and services.

Hiring a 3rd-party camera crew to help shoot your video can be problematic and messy; expenses, re-shoots, logistics, quality etc. We don’t hire out. We shoot it ourselves because we know how. It means control, and that means a seamless workflow. If we need to re-shoot, we just do it – it’s that easy.

Photo by ShareGrid on Unsplash

Photo by ShareGrid on Unsplash

Hiring a 3rd-party camera crew to help shoot your video can be problematic and messy; expenses, re-shoots, logistics, quality etc. We don’t hire out. We shoot it ourselves because we know how. It means control, and that means a seamless workflow. If we need to re-shoot, we just do it – it’s that easy.

Photo by MILKOVÍ on Unsplash

Consumers are tired of product-centric, noisy marketing videos, showing graphics, listing facts and figures.  That’s why we incorporate Brand Story concepts, no matter Corporate, Product or even Training videos.  Storytelling has shown that’s it’s the only viable alternative to engage with your audience and help you boost confidence in your Brand.

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