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Product Training

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Educational Videos

Education and training are vital for branding, and not only for consumers, but for distribution channels, installers and service people.   If you are an international company that has products that require some levels of installation or service, it can become costly and problematic providing training in other countries.

Frustrated with Google and Youtube

Sure, you can Google or Youtube to try to find out how your newly purchased product works.  You have to sift through lists of posts and videos, some of them poorly done, outdated, or almost always lacking important information.   It can be frustrating.

Training and Education are usually after thoughts

But, let’s face it.  No one wants to do follow up service and training unless you have the resources of an Apple or Microsoft.  It’s expensive and time consuming.

Education and Training is good for Brand

You can really generate a lot of positive branding by providing clear, concise and most of all, correct information in the language of your customers.  This is very handily done with training and educational videos.  

But training videos are much more than a few steps that you throw together.  Good training videos are thoughtfully developed with the audience in mind.   What is their vocabulary, are they familiar with the tools, do they have similar experience?

Once you have your video ready in one language, subtitles and even narration are easily adapted.  And these videos work 24 hours a day over the web.  It’s cost saving, efficient and most of all, it shows that you care, and that’s good for brand, and what’s good for brand is good for your company.

Education and Training is good for Brand

You can really generate a lot of positive branding by providing clear, concise and most of all, correct information in the language of your customers.  This is very handily done with training and educational videos.  

But training videos are much more than a few steps that you throw together.  Good training videos are thoughtfully developed with the audience in mind.   What is their vocabulary, are they familiar with the tools, do they have similar experience?

Once you have your video ready in one language, subtitles and even narration are easily adapted.  And these videos work 24 hours a day over the web.  It’s cost saving, efficient and most of all, it shows that you care, and that’s good for brand, and what’s good for brand is good for your company.