Coffee Wars – Branding in Taiwan

Coffee Wars – Branding in Taiwan

If you enjoy a good cup of coffee, this might be of interest to you.  In this article we explore fresh-brew or specialty Coffee Chain stores in Taiwan, how they vied for market position through the years, and how Branding has affected the outcome.  We might even...
How do you Brand (Branding)? – Brand Primer Part 2

How do you Brand (Branding)? – Brand Primer Part 2

In Part I we gave you a simple explanation of Brand. Brand is about the emotional connection a customer has with your company, derived through personal experience with your company, product or services (see Part I Starbucks). In this Part II, we will talk about how...
What is Brand, Really? Brand Primer Part 1

What is Brand, Really? Brand Primer Part 1

If you know that “Brand” is important, but find it difficult explaining what it is and how it works, this article is for you. We understand that “Brand” is difficult to get your arms around.   So in this series we break it down in simple terms using a lot of examples...
To Brand or not to Brand – Branding in Taiwan Part 1

To Brand or not to Brand – Branding in Taiwan Part 1

Branding in Taiwan – Let me get straight to the point. No matter what kind of company you are (big or small, B2C or B2B), you should be Branding your company, products and services. In this 3-part series I explain why many companies in Taiwan don’t focus on Branding,...