If you enjoy a good cup of coffee, this might be of interest to you. In this article we explore fresh-brew or specialty Coffee Chain stores in Taiwan, how they vied for market position through the years, and how Branding has affected the outcome. We might even...
In Part I we gave you a simple explanation of Brand. Brand is about the emotional connection a customer has with your company, derived through personal experience with your company, product or services (see Part I Starbucks). In this Part II, we will talk about how...
If you know that “Brand” is important, but find it difficult explaining what it is and how it works, this article is for you. We understand that “Brand” is difficult to get your arms around. So in this series we break it down in simple terms using a lot of examples...
Branding in Taiwan Part 3 – In Part 2 we talked about why a lot of Taiwan companies don’t Brand or resist Branding. In Part 3 we will talk about why successful companies use Brand as a powerful advantage in their industries. Why do successful companies...
Branding in Taiwan Part 2 – In Part 1 we discussed the general state of Branding in Taiwan. In Part 2, we will talk more about why companies don’t brand or resist branding, and why those reasons should not be roadblocks in establishing a good Brand oriented...
Branding in Taiwan – Let me get straight to the point. No matter what kind of company you are (big or small, B2C or B2B), you should be Branding your company, products and services. In this 3-part series I explain why many companies in Taiwan don’t focus on Branding,...
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