by Sam Nada | Jun 8, 2020 | Branding
In Part I we gave you a simple explanation of Brand. Brand is about the emotional connection a customer has with your company, derived through personal experience with your company, product or services (see Part I Starbucks). In this Part II, we will talk about how...
by Sam Nada | Jun 2, 2020 | Branding
If you know that “Brand” is important, but find it difficult explaining what it is and how it works, this article is for you. We understand that “Brand” is difficult to get your arms around. So in this series we break it down in simple terms using a lot of examples...
by Sam Nada | Mar 16, 2020 | Branding
Branding in Taiwan Part 3 – In Part 2 we talked about why a lot of Taiwan companies don’t Brand or resist Branding. In Part 3 we will talk about why successful companies use Brand as a powerful advantage in their industries. Why do successful companies...
by Sam Nada | Mar 5, 2020 | Branding
Branding in Taiwan Part 2 – In Part 1 we discussed the general state of Branding in Taiwan. In Part 2, we will talk more about why companies don’t brand or resist branding, and why those reasons should not be roadblocks in establishing a good Brand oriented...
by Sam Nada | Jan 9, 2020 | Branding
Branding in Taiwan – Let me get straight to the point. No matter what kind of company you are (big or small, B2C or B2B), you should be Branding your company, products and services. In this 3-part series I explain why many companies in Taiwan don’t focus on Branding,...
by Sam Nada | Dec 19, 2019 | Branding
Brand Story – Changing Marketing Strategies in Taiwan Every year, companies pour millions of dollars into marketing (advertising, market research, exhibitions, video production, social media). But the results of their efforts are often negligible, leaving the...
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