Brand Services

Brand Coach, Brand Story, Brand Video

Photograph by Patric Tomasso at Unsplash

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What is a Brand Coach? Different from a consultant, teachers?

There are teachers who teach Brand classes, and there are consultants to help you establish your Brand. But we understand the inherent difficulties of both approaches.

We do Brand Coaching and our goals are different – we aim to instill Brand ideology throughout your whole organization so you

can become a self-sustained Brand oriented company.

Coaching means teaching , training and practice – Branding is like playing the violin – you need practice to get good. And when we’re done, your company can carry on confidently and proudly as a Brand-oriented company.

There are teachers who teach Brand classes, and there are consultants to help you establish your Brand. But we understand the inherent difficulties of both approaches.

We do Brand Coaching and our goals are different – we aim to instill Brand ideology throughout your whole organization so you can become a self-sustained Brand oriented company.

Coaching means teaching , training and practice – Branding is like playing the violin – you need practice to get good. And when we’re done, your company can carry on confidently and proudly as a Brand-oriented company.

Photograph by Tasya Husna at Unsplash

What is Brand Story?

Traditional advertising is typically very product-centric; loud, noisy and interruptive. Consumers, over the years, have become weary of this intrusive, often manipulative commercialism.

There is an alternative and it’s called Brand Story. Human beings are inherently wired for Story, psychologically and

biologically. Describing your brand, products and services using genuine storytelling is a proven approach to engage, inspire and build trust with your audience.

This Brand Story method is gaining ground and the world is coming to grips that ad-centric, product-centric marketing is on it’s way out, and story-centric, consumer-centric Branding is in.

Traditional advertising is typically very product-centric; loud, noisy and interruptive. Consumers, over the years, have become weary of this intrusive, often manipulative commercialism.

There is an alternative and it’s called Brand Story. Human beings are inherently wired for Story, psychologically and biologically. Describing your brand, products and services using genuine storytelling is a proven approach to engage, inspire and build trust with your audience.

This Brand Story method is gaining ground and the world is coming to grips that ad-centric, product-centric marketing is on it’s way out, and story-centric, consumer-centric Branding is in.

What is a Brand Story Video?

They say, don’t make your marketing videos over 2 minutes, because consumers will lose interest quickly and click away. But it doesn’t even take 5 seconds before someone spots an ad and clicks away.

Brand Story addresses this problem. We started out doing video marketing 10 years ago and it was amazing the results we got

by focusing on customers (not products) and adding a little story into our videos. When you focus on the customer needs, it’s easy to engage with them and keep them interested. It won’t matter if it’s a 1-minute or 15-minute video – they’ll keep watching because you’re going tell them how to solve their pressing problems.
They say, don’t make your marketing videos over 2 minutes, because consumers will lose interest quickly and click away. But it doesn’t even take 5 seconds before someone spots an ad and clicks away.

Brand Story addresses this problem. We started out doing video marketing 10 years ago and it was amazing the results we got by focusing on customers (not products) and adding a little story into our videos. When you focus on the customer needs, it’s easy to engage with them and keep them interested. It won’t matter if it’s a 1-minute or 15-minute video – they’ll keep watching because you’re going tell them how to solve their pressing problems.

How do you start Branding?

Change is good

When you present your Brand to the market, it represents your entire organization . Many Brands fail because there are conflicting priorities from the different entities in the business. That is why Brand requires commitment from the executive and higher level menagement levels (C-suite). Branding is a company-wide endeavor.

Research - Soul Searchin’

Research is crucial. It’s important to understand the current Brand along with every aspect of your business, products & services, each department, your customers, employees and competitors. We hope to understand and gauge the company persona, which are the good/not-so-good company character and behaviors, that can all be reflected in your Brand. Branding is not only about defining your image, it’s about looking within and making your company better.

Brainstorming

Once all of the information is accumulated, digested and scrutinized, the goal is to come up with a unified collection of Brand components that represents the core mission and values of your company.
• Brand Identity
• Brand Architecture
• Brand Awareness
• Brand Messaging
• Brand Positioning
• Brand Strategy
• Brand Alignment
• Brand Identity
• Brand Architecture
• Brand Awareness
• Brand Messaging
• Brand Positioning
• Brand Strategy
• Brand Alignment

Brand Delivery (Marketing)

Brand is about image and customer perception. Marketing is about delivery (email, exhibitions, cold calling, media advertising etc.). Marketing needs Brand to make sure the messages are market-worthy. Brand relies on Marketing to disseminate those messages.
Another important aspect is Digital Marketing, developing your website and practicing good SEO habits. This includes attractive, skimmable website pages with consistent brand design, and authoritative content in your Blogs. This also includes social media interaction and communal connectivity.

Becoming a Brand Oriented Culture - practice, practice, practice

One of most difficult aspects of establishing a company is developing a great company culture. But this is where Brand helps because it is inherently a company-pervasive activity – establishing a solid Brand not only reverberates through the market, but also through the ranks of your company.

Apple is the quintessential example of this. Their tagline is “Think Different” and Steve Jobs exemplified this throughout his tenure and you can feel it in their products, marketing material and videos, and in the spirit of their employees. Even the consumer lives vicariously through Apple’s products, because everyone lives to be “different”.

Brand Audit - Accountability

How do you know if your Branding efforts are paying off?

Brand is inherently an intangible asset, and it’s hard to quantify. But Brand performance is still important to gauge. The best way is to define expectations in the Brand Strategy phase, where you need to establish your benchmarks. Because when you perform an audit down the road, you have a specific set of guidelines to measure performance against.

Why Brand?

Photograph by Christian Wiediger on Unsplash

Think of your company as person. Every person has an identity. Other people form relationships with you because of your identity, which includes your character, interests, values and belief systems. Who is your company and why should customers or other companies form a relationship with you? That is what Brand helps you to determine and show to the world, your Company persona.

Tell us how we can help.

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