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Why don’t companies Brand? – Branding in Taiwan Part 2
Branding in Taiwan Part 2 - In Part 1 we discussed the general state of Branding in Taiwan. In Part 2, we will talk more about why companies don’t brand or resist branding, and why those reasons should not be roadblocks in establishing a good Brand oriented culture....
To Brand or not to Brand – Branding in Taiwan Part 1
Branding in Taiwan – Let me get straight to the point. No matter what kind of company you are (big or small, B2C or B2B), you should be Branding your company, products and services. In this 3-part series I explain why many companies in Taiwan don’t focus on Branding,...
Brand Story Video Taiwan
Brand Story - Changing Marketing Strategies in Taiwan Every year, companies pour millions of dollars into marketing (advertising, market research, exhibitions, video production, social media). But the results of their efforts are often negligible, leaving the future...