How do you Brand (Branding)? – Brand Primer Part 2

How do you Brand (Branding)? – Brand Primer Part 2

In Part I we gave you a simple explanation of Brand. Brand is about the emotional connection a customer has with your company, derived through personal experience with your company, product or services (see Part I Starbucks). In this Part II, we will talk about how...
What is Brand, Really? Brand Primer Part 1

What is Brand, Really? Brand Primer Part 1

If you know that “Brand” is important, but find it difficult explaining what it is and how it works, this article is for you. We understand that “Brand” is difficult to get your arms around.   So in this series we break it down in simple terms using a lot of examples...
Blender Yacht, Flips fluids

Blender Yacht, Flips fluids

Blender Yacht – This is our first foray into the flip-fluids add-on (purchased) for Blender 3D software. Flip-fluids received a lot of acclaim from other blender artists on youtube. I must say it’s better than trying to configure Blender’s own 3D...