Branding in Taiwan Part 1 – To Brand or not to Brand

Branding in Taiwan – Let me get straight to the point.  No matter what kind of company you are (big or small, B2C or B2B), you should be Branding your company, products and services.  In this 3-part series I explain why many companies in Taiwan don’t focus on...

Brand Story Video Taiwan

Brand Story – Changing Marketing Strategies in Taiwan Brand Story Video Taiwan – Every year, companies pour millions of dollars into marketing (advertising, market research, exhibitions, video production, social media). But the results of their efforts are...