The Corporate Video

The Power of Brand Story

 What we do.

Companies spend millions every year on traditional marketing efforts, often with negligible results. We work with companies to re-establish their own Brand and deliver a strong message through Brand Story Video. Our customers differentiate themselves, rebuild their market confidence, and begin to attract high quality customers.

Photo by Patrick Tomasso at unsplash.com

What’s up with today’s videos?

The world is indundated with marketing videos – it’s an advertising frenzy of fancy visuals and big words. But do your videos really inspire your audience into embracing your company, product, services enough to take the next step? 

… and why not?

Original Photo by Fabrizio Verrecchi at unsplash.com (edited)

Tell your story, build trust

You need to build trust … and that means to be genuine and believable. How to do? Tell them your “brand story” – every company has one – compelling, inspiring, real. Your audience will appreciate your candidness, willingness to share – It’s the first step toward connecting with your customers on an emotional level and establishing “relationship”.

“Smart brands know that if you want to make a real impact and cultivate a genuine connection with someone, sharing your brand story is the smartest way to do it.”

 

ColumnFive Media

Ingredients you need to tell a Brand Story that Resonates

Original photo by Dan Gribbin at unsplash.com (edited)

A good story will …

01

Pique Curiosity

Give your audience something to be curious about – allow them to “wonder” what facinating things they will discover about your company, which will help them achieve their goals.

02

Generate Interest

Don’t hesitate to bring up challenges that your company has faced. Let them feel the courage, resiliency, creativity, and transformative powers of your company. If the audience is right, they will relate with conviction.

03

Connect with your audience

Know your audience, understand their backgrounds, aspirations and fears – use words, symbolism, colors, shapes, sounds, music, experiences to bring your paths together.

04

Inspire Confidence

Words like “Innovation” are, by themselves, just “words”, but a well written story will generate the real substance behind the words. Let them “feel” the words, even without seeing or hearing them. That’s what “brand” is.

“Storytelling is a powerful technique for building relationships. It’s an age-old concept that brings people together and keeps them engaged.”

 

Lars Lofgren | Quicksprout

How to Tell Your Brand Story

Original Photo by Janiere Fernandez at Pexels.com (edited)

Story is all about Brand 

… and brand is all about what your customer “feels” when they hear your company name, see your company logo, and connect with your people.

Original Photo by Pablo Heimplatz at unsplash.com (edited)

Story is all about Brand

… and brand is all about what your customer “feels” when they hear your company name, see your company logo, and connect with your people.

Original Photo by Pablo Heimplatz at unsplash.com

The Corporate Video

… using powerful Brand Story has proven to be the most effective media to bring out the true colors of your company, product and services, leaving strong impressions for your customers and giving you the best chance to develop business relationships and opportunities.

It’s what we do!

Tell us how we can help.